Avery Put with Gotham Under Shinker

Did this headline mean anything to you? I thought it was gibberish when I first read it in Publishers Marketplace newsletter. I wondered if it had something to do with Batman. Or maybe they misspelled shrink and somebody was losing it. Or could it be golf-you know putting? But no that wasn’t the right spelling either.

Reading the article I found out it’s about a Penguin group executive named a Bill Shinker and a deal combining Gotham Books and Avery Books. Okay that makes sense. And that he thinks that people who deal with the books would be more careful about how they write.

Those of us who write for a living soon become super aware of the importance of words as tools.

Things like this just pop out and drive me nuts.

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